The Grill Time Fire Starter Gel is a 100 percent vegetable based Ethanol. There are no chemical or petroleum additives. Our gel is non-combustible. It does not give off any chemical smells or flavors. The gel is used to start the Time-to-Grill Natural Charcoal. A small circular bead is placed on the starter plate (or gel plate) beneath the charcoal container, it is then lit with a lighter then charcoal canister is placed on top of the lit gel plate. The gel will burn for about 4-5 minutes, just long enough for the charcoal to ignite. No lighter fluid taste or smell is added to your barbecue. The vegetable ethanol burns very clean. The starter gel is very versatile, it can also be used at your campsite as a fire starter - no more dangerous newspaper embers floating around your campsite.